Tulsa, OK (September 2020) – Understanding that there is some growing fatigue around the public response to the COVID-19 pandemic, the Tulsa Health Department (THD) has released a new advertising campaign focused on reinforcing the three recommended enhanced hygiene practices.
Agree to the Three W’s campaign, encourages Tulsa County residents to continue to: Wear a Mask. Wash Your Hands. Watch Your Distance.
While serious in nature, this campaign takes a more light-hearted approach to the situation, reminding residents that, unfortunately, due to the asymptomatic reaction in some people, danger can be hiding in plain sight. Exposure to COVID-19 can happen even in an environment where people feel they are safe.
To illustrate this potential danger, THD is also releasing a thirty second television commercial featuring a seemingly harmless bunny that unexpectedly transforms into a comically serious threat.
“It’s still important from a public health standpoint that all Tulsa County residents remain vigilant,” said Leanne Stephens, marketing and communications director for THD. “Where we see increased transmission is from gatherings of people, particularly in close confined spaces, where people feel more at ease and relaxed with who they are around. But you simply don’t know. You could be in harm’s way.”
Fortunately though, there are strong indications that following the Three W’s is effective in slowing the spread of the virus.
“We know that these enhanced hygiene measures are working,” Stephens said. “The chance for the virus to spread from person to person decreases when people are actively participating in these practices.”
With flu season quickly approaching, THD felt this was the right time for a message of reinforcement to help mitigate a potential second public health crisis.
The Agree to the Three W’s campaign was developed in collaboration with local firms, Signal Factory, Bear Agency Group and Scoutly. THD has partnered with the City of Tulsa and Tulsa County on the prevention campaign, which was made possible through Tulsa County CARES Act funding.
Agree to the Three W’s – Wear, Wash, Watch (8.5×11) English | Spanish